Laura Mulvey's Theory

One part of her male gaze theory suggests that the camera/audience always represents a heterosexual man's perspective of the scene objectifying women. An example of this is the music video for "Fight For This Love" by Cheryl Cole. There are a lot of close ups on her lips and legs which suggest the male gaze.

Another part of her male gaze theory suggests that women are only portrayed as one of two possibilities, either a virginal innocent character or a sexy whore. This is called the virgin/whore dichotomy. An example of the innocent virginal character is in the video for "Love Story" by Taylor Swift.