The codes and conventions of music videos are the different techniques used to construct meaning into them. Different genres have different codes and conventions to attract different audiences. Conventions can be divided into two categories, technical and symbolic. Technical codes are all the ways in which equipment is used to tell the story in a media text, for example the editing software used. Symbolic codes show what is beneath the surface of what we see. For example, a character's actions show you how the character is feeling.
The codes and conventions are there for many reasons. One is so that the audience can become familiar with the particular genre, they also provide structure so that the audience can understand.
The conventions of music videos can vary depending on the genre. However for the genre acoustic/hip-hop most of the them tend to have the following:
Mise-en-scene- Acoustic/hip hop videos tend to be filmed outside either in a park or in a woods.
Lighting- The lighting usually tends to be fairly dark as the songs often seem to have some kind of meaning or deep story behind them so the dark lighting suggests sadness and meaning
Costume-The costumes in the genre of this video tend to be quite casual and nothing too bright.
Props- There are many props that are often associated with acoustic/hip hop videos, some include alcohol, guitars and a microphone.
Camera movement- The camera is often hand held, this gives the impression that you are seeing what's going on from someone's perspective. A lot of the time this is used in conjunction with the male gaze, in order to give you the perspective of a man.
Editing- The editing with acoustic hip hop videos are usually quite fast paced in order to fit with the pace of the song. They are also quite quick paced in order to make the lyrics fit in time with the video as they usually tell a story.
Camera shots- There are often a wide range of shots within acoustic hip hop music videos. Often there are a few long shots or establishing shots to set the scene and give you and idea of the area the video is set. Then there are also a lot of close up shots to show the expressions on peoples' faces as the song lyrics usually have a lot of meaning to them.
Lighting- The lighting usually tends to be fairly dark as the songs often seem to have some kind of meaning or deep story behind them so the dark lighting suggests sadness and meaning
Costume-The costumes in the genre of this video tend to be quite casual and nothing too bright.
Props- There are many props that are often associated with acoustic/hip hop videos, some include alcohol, guitars and a microphone.
Camera movement- The camera is often hand held, this gives the impression that you are seeing what's going on from someone's perspective. A lot of the time this is used in conjunction with the male gaze, in order to give you the perspective of a man.
Editing- The editing with acoustic hip hop videos are usually quite fast paced in order to fit with the pace of the song. They are also quite quick paced in order to make the lyrics fit in time with the video as they usually tell a story.
Camera shots- There are often a wide range of shots within acoustic hip hop music videos. Often there are a few long shots or establishing shots to set the scene and give you and idea of the area the video is set. Then there are also a lot of close up shots to show the expressions on peoples' faces as the song lyrics usually have a lot of meaning to them.
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