Thursday, 6 November 2014

Home Page Analysis


Mise-en-scene (not finished)


Mise-en-scene with in a music video is extremely important as it's everything the audience sees; from lighting to costumes and props to make up. All of these things are vital when creating the perfect setting for the video.

Setting-  Acoustic/hip hop videos tend to be filmed outside either in a park or in a woods.
Lighting- The lighting usually tends to be fairly dark as the songs often seem to have some kind of meaning or deep story behind them so the dark lighting suggests sadness and meaning
Costume-The costumes in the genre of this video tend to be quite casual and nothing too bright.
Props- There are many props that are often associated with acoustic/hip hop videos, some include alcohol, guitars and a microphone.

Tuesday, 4 November 2014

Shooting Schedule




Crew List

Casting list

Lucy Spraggan - Emily Warman - Lead Singer
Chelsea Price - Tallie Guy - Main Actress
Ben - Laurence Armstrong-Davies - Actor
Girl 1 - Emily Warman - Actress
Girl 2 - Rosie Stevens - Actress
Guy 1 - David Pole - Actor
Extras - Georgie Boughtflower, James Merry, Jack Pitts, John Dillon, Ruby Davies, Vicky Birch, Katie Reid and Jack Edmunds

Analysis Of Digipak Adverts

Here is Ellie Goulding's Album Advert
Here is Kate Nash's Album Advert

Digipak Analysis


Equiptment And Props List

-Camera
-Apple Mac Computer
-Actors/actresses
-Knife (if allowed)
-Car
-Costumes
-Dolly (tripod)
-Mobile phone

Conventions

The codes and conventions of music videos are the different techniques used to construct meaning into them. Different genres have different codes and conventions to attract different audiences. Conventions can be divided into two categories, technical and symbolic. Technical codes are all the ways in which equipment is used to tell the story in a media text, for example the editing software used. Symbolic codes show what is beneath the surface of what we see. For example, a character's actions show you how the character is feeling.

The codes and conventions are there for many reasons. One is so that the audience can become familiar with the particular genre, they also provide structure so that the audience can understand.
The conventions of music videos can vary depending on the genre. However for the genre acoustic/hip-hop most of the them tend to have the following:
Mise-en-scene-  Acoustic/hip hop videos tend to be filmed outside either in a park or in a woods.
Lighting- The lighting usually tends to be fairly dark as the songs often seem to have some kind of meaning or deep story behind them so the dark lighting suggests sadness and meaning
Costume-The costumes in the genre of this video tend to be quite casual and nothing too bright.
Props- There are many props that are often associated with acoustic/hip hop videos, some include alcohol, guitars and a microphone.




Camera movement- The camera is often hand held, this gives the impression that you are seeing what's going on from someone's perspective. A lot of the time this is used in conjunction with the male gaze, in order to give you the perspective of a man.


Editing- The editing with acoustic hip hop videos are usually quite fast paced in order to fit with the pace of the song. They are also quite quick paced in order to make the lyrics fit in time with the video as they usually tell a story.


Camera shots- There are often a wide range of shots within acoustic hip hop music videos. Often there are a few long shots or establishing shots to set the scene and give you and idea of the area the video is set. Then there are also a lot of close up shots to show the expressions on peoples' faces as the song lyrics usually have a lot of meaning to them.

Research Into The Music Video Industry


Intertetxuality In Music Videos

Categories Of Music Videos

http://georgiawebb.wix.com/musiccategories

Laura Mulvey's Theory

One part of her male gaze theory suggests that the camera / audience always represents a heterosexual man's perspective of the scene objectifying women. Another part of her male gaze theory suggests that women are only portrayed as one of two possibilities. either a virginal innocent character or a sexy "whore". This is called the virgin / whore dichotomy. The theory suggests that women are only seen as objects and are only admired for their physical appearance. Also it suggests that women these days only view themselves from the male perspective. Mulvey said that we live in a patriarchal society where men set the rules and have dominance over women even though we don't want to believe it if we look at it from the bigger picture we can see its becoming reality. Some music videos where the male gaze is used is:


Nicki Minaj - Anaconda


















Miley Cyrus - Wrecking Ball












Britney Spears - Toxic


Laura Mulvey's Theory

One part of her male gaze theory suggests that the camera/audience always represents a heterosexual man's perspective of the scene objectifying women. An example of this is the music video for "Fight For This Love" by Cheryl Cole. There are a lot of close ups on her lips and legs which suggest the male gaze.

Another part of her male gaze theory suggests that women are only portrayed as one of two possibilities, either a virginal innocent character or a sexy whore. This is called the virgin/whore dichotomy. An example of the innocent virginal character is in the video for "Love Story" by Taylor Swift.

Andrew Goodwin's Theory

Firstly Andrew Goodwin say that music videos demonstrate genre characteristics. He noticed that most artists in the same genre have very similar music videos to make us establish what the trademark for that genre is. Gene is also shown by location for example in metal videos its the band performing on a stage, sexual things in a Hip Hop/Rap music video and for a Boy/Girl band it is a well rehearsed dance routine. An example of this is JLS - Beat Again











http://www.youtube.com/watch?v=JEYhGhdwMKI

Also there is a relationship between lyrics and visuals. The lyrics are represented with images wither illustrative, amplifying or contradicting. In Jessie J's Music video price tag she has a lyric which says "Its not about the money" and as this line is said she is standing in front of a tree with lots of money hanging of it. This shows the visuals contradict the lyrics to the song.











http://www.youtube.com/watch?v=qMxX-QOV9tI

There is relationship between music and visuals. The tone and atmosphere of the visuals reflects that of the music. The visuals may be edited in time to the lyrics and changes by the pace of the song. Visuals are usually repeated within a chorus to emphasize the lyrics in the song and beats. An example of this is Calvin Harris - Bounce

http://www.youtube.com/watch?v=IO6mzechBPI

The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work. They need lots of close ups so they can sell the artist and get them more out to the public. An example of having lots of close ups in his videos is Jason Derulo and his motif is singing his name at the start of his songs. An example of this is Jason Derulo - Don't wanna go home












http://www.youtube.com/watch?v=2CGF_Z3yZAo

there is frequently reference to notion of looking, screens within screens, mirrors, stages etc.. and particularly voyeuristic treatment of the female body. many music videos include the notion of looking and they use this to entice the male audience. For example Nicki Minaj - Anaconda has a lot of close ups of the female body. The close ups encourage the male audience and see her as a sex symbol. She does not have very much clothing on as well which contributes to this theory also. Goodwin says that using the camera in this way can make males feel more engaged and increases the popularity for that artist as everyone will be wanting to watch it.



















There are often intertexual references to films, TV programmes, other music videos etc. Its not uncommon to recognize either the visuals or the lyrics of a song to be related with something else. This is used to engage the audiences and for them to see if they recognize the link. For example Iggy Azalea - Fancy was inspired by the film clueless.

 





















The top image is from Iggys Music video and the bottom image is from the film clueless.







Andrew Goodwin's Theory

Andrew Goodwin states that music videos demonstrate genre characteristics, for example, stage performances in metal rock videos show energy and imply loud noises. Many music videos can also link to film genres, this is known as intertextuality. For example heavy metal videos usually link to horror films and slow indie songs usually relate to romantic films.

He says that there is relationship between music and visuals as he says that the lyrics are represented with images. An example of this is in Ed Sheeran's music video for "don't" at 2;15 when the lyrics say "we drink away the days with a take away pizza" there is a woman walking into shot carrying a pizza box.

He also says that there is a relationship between music and visuals. The tone and atmosphere of the visuals reflects that of the music- either illustrative, amplifying, contradicting. Illustrative is when the music and the video relate by a set of images somehow relating to the music or lyrics. Amplifying is when meanings and effects are manipulated and constantly shown through the video. Contradicting is when the video contradicts the music for example of the music is slow and quiet yet the videos shows a lot of action.

Another point he makes is that the demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which reoccur across their work- which could be to make them more recognisable. An example of this is Pharrell Williams as he wears his iconic hat is every music video and there are a lot of close ups especially in his video for "Happy".

Focus Group

http://youtu.be/ql_CRw8WNPQ

Survey Results


Music Video Survey

https://www.surveymonkey.com/s/6G9JB3Z

Description Of Our Target Audience

Analysing Music Video


Analysing Music Video